Should Real Estate Companies in USA Start Using Social Media?

​There are more than 2.3 billion active users of social networks, which show that these kind of websites have a huge business potential. The stats are even more impressive when it comes to social media users residing in America. In fact, over 195 million Americans have at least one account on sites like Facebook, Twitter and Instagram, which accounts to about 75 percent of all people in the United States.

​Owners of real estate companies in USA must not ignore these facts if they want their businesses to grow. Sites like Instagram and Facebook are great to post photographs of properties that you’re selling as potential buyers get to see it right away. Twitter might not be as great for promoting business, but this social network is amazing for creating business partnerships. The same goes for LinkedIn, which is ideal for b2b marketing. 

​The Importance of Going Mobile

The number of mobile users in the world is expected to pass 5 billion in the next couple of years. Right now a huge chunk of mobile users are young people, meaning that focusing your marketing campaign on mobile platforms is an investment for the future. Right now, all of the most popular social media websites can be accessed both via desktop and mobile device. However, there are some social media apps that are exclusive to iOS and Android devices.
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One of those is Snapchat, a photo sharing mobile app with over 100 million active users. This makes Snapchat a hidden gem for real estate companies. Not only can it be used for pitching deals to potential investors, another great thing about the app is that the competition is almost nonexistent. Not many real estate agencies are taking advantage of it. However, those who do are seeing amazing results.

Taking Advantage of YouTube

​YouTube is another gold mine that is not used by too many realtors. You can create a massive followers base by posting interesting videos regularly. At the same time, you can use this streaming website to offer deals to potential customers. Crating videos is far from being a difficult task. You can do it on your PC by using Windows Movie Maker or on Mac with iMovies. Alternatively, you can the same online.

Is There a Better Alternative to Social Media Marketing?

The answer is yes! You can take an advantage of email marketing, which is something not many business owners realize. Some entrepreneurs have started to take email marketing lightly and switch completely to other types of marketing. However, it seems that now is the right time to do it. The claim that email marketing is superior to any other way of promoting business is supported by a number of researches. All of them show that email marketing is the most cost-effective way. It can bring your company a lot of new clients, but only if you do it the right way.

By “right”, we mean that you need to send the message to the people who are likely to be interested in your services. In this case, you need to target realtors. That is why it is of utmost importance to get yourself a large and elaborate list of USA real estate companies.